Channel Partners | Interim Roles | Strategic Business Planning | Project Management | Cost Management | Executive Consulting
Daryl McCracken
Director, E-commerce & Digital Marketing
With over 20 years’ experience in global Fortune 500 companies, Daryl is an expert at Web, E-commerce and Digital Marketing...
Prior to joining the Potenza Advisory Services team in 2020 Mr. McCracken served as Director of E-commerce and Digital Marketing at Baker Hughes.
His expertise lies in forming creative solutions within a formal project management framework to deliver web-based solutions transforming sales and marketing in the digital world. He has held leadership positions in sales, marketing, communications, product development and information technology.
Mr. McCracken graduated cum laude with a master’s degree in design from the University of Illinois, Urbana-Champaign. His career successes include leading the development of multiple new products, services, and business ventures from concept through commercialization. He is a certified Project Management Professional (PMP) and Design for Six Sigma Green Belt & is currently based in the US.