Channel Partners | Interim Roles | Strategic Business Planning | Project Management | Cost Management | Executive Consulting

Potenza Advisory Services
Potenza Advisory Services
  • Home
  • About
  • Ways To Market
  • Other Services
  • Industries
  • Contact
  • More
    • Home
    • About
    • Ways To Market
    • Other Services
    • Industries
    • Contact
  • Home
  • About
  • Ways To Market
  • Other Services
  • Industries
  • Contact

Daryl McCracken

Director, E-commerce & Digital Marketing

With over 20 years’ experience in global Fortune 500 companies, Daryl is an expert at Web, E-commerce and Digital Marketing...

Prior to joining the Potenza Advisory Services team in 2020 Mr. McCracken served as Director of E-commerce and Digital Marketing at Baker Hughes.


His expertise lies in forming creative solutions within a formal project management framework to deliver web-based solutions transforming sales and marketing in the digital world.  He has held leadership positions in sales, marketing, communications, product development and information technology. 


Mr. McCracken graduated cum laude with a master’s degree in design from the University of Illinois, Urbana-Champaign.  His career successes include leading the development of multiple new products, services, and business ventures from concept through commercialization.  He is a certified Project Management Professional (PMP) and Design for Six Sigma Green Belt & is currently based in the US.

Copyright © 2024 Potenza Advisory Services - All Rights Reserved.

Powered by GoDaddy Website Builder

  • Home
  • About
  • Ways To Market
  • New Market Segments
  • Global Expansion Network
  • Channel Management System
  • Other Services
  • Business Consulting
  • Cost-out
  • Interim Management
  • Training & Certification
  • Industries
  • Contact